Pennsylvania Adds Exclusive Slinky Component to Groundhog Day Foursquare...
The Pennsylvania Tourism Office has announced the continuation of its partnership with Foursquare for Groundhog Day 2013 with a custom badge available to Groundhog fans worldwide. Also new this year,...
View ArticlePropel Equity Partners Acquires ALEX
Propel Equity Partners, a private equity firm focused on investing and creating value in consumer brands, has acquired ALEX, maker of children’s creative products. ALEX joins the POOF-Slinky family of...
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COMMENTARY: Kids Getting Older Younger—Or Younger Older?
Everyone always talks about how kids are getting older younger. Kids as young as 8 years old are swapping their Barbie dolls and Transformers for iPods and tablets—but this isn’t the case for everyone....
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Alex Brands Brings Several Toy Industry Companies Together Under One Brand
Alex Toys, POOF-Slinky, and Zoob have come together to form Alex Brands, a family of brands that will include several names in the toy industry, including Alex Toys, Slinky, Scientific Explorer, and...
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Never Ending Slinky Brings the Classic Toy into the 21st Century
The Never Ending Slinky Machine has launched on Kickstarter this week. Also known as Project NESM, the product offers a new take on the classic Slinky, creating a perpetual motion machine when the...
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IN THEIR OWN WORDS: Neighborhood Toy Store Day Lets Independent Retailers Shine!
by Phil Guie and Deanna Atkins (Editor’s note: This article was updated on November 11, 2014) This past weekend, playtime was definitely on at mom-and-pop toy stores located throughout the U.S....
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Alex Brands Joins Toys for Tots as Official Sponsor
As of today, Alex Brands has become an official sponsor of Toys for Tots. The company is joining the charitable program to help benefit children and families during the current holiday season. A...
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Alex Brands Acquires Shrinky Dinks
Shrinky Dinks will be part of the Alex Brands family of toys, which includes Alex Toys, Poof, Slinky, Scientific Explorer, and more. Invented in 1973, Shrinky Dinks consist of large, flexible sheets,...
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Alex Brands Launches 400 New Products at Toy Fair
Alex Brands will introduce 400 new products at the 112th Annual North American International Toy Fair. Highlights of the products that will be shown at Toy Fair include: Alex Toys will expand its art...
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Propel Equity Partners Acquires Buzz Bee Toys
Propel Equity Partners, a private equity firm, has acquired Buzz Bee Toys, which specializes in active play toys. The acquisition marks the eighth by Propel Equity since August of 2012 on behalf of...
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Alex Brands Celebrates 70 Years of Slinky with Video Contest
Slinky is celebrating its 70th birthday this year, and Alex Brands is looking for fans to post a video of themselves or their kids singing the Slinky Jingle (See video below). For every video posted on...
View ArticlePennsylvania Adds Exclusive Slinky Component to Groundhog Day Foursquare...
The Pennsylvania Tourism Office has announced the continuation of its partnership with Foursquare for Groundhog Day 2013 with a custom badge available to Groundhog fans worldwide. Also new this year,...
View ArticleClik here to view.
Alex Brands Celebrates 70 Years of Slinky with Video Contest
Slinky is celebrating its 70th birthday this year, and Alex Brands is looking for fans to post a video of themselves or their kids singing the Slinky Jingle (See video below). For every video posted on...
View ArticlePropel Equity Partners Acquires ALEX
Propel Equity Partners, a private equity firm focused on investing and creating value in consumer brands, has acquired ALEX, maker of children’s creative products. ALEX joins the POOF-Slinky family of...
View ArticleClik here to view.
COMMENTARY: Kids Getting Older Younger—Or Younger Older?
Everyone always talks about how kids are getting older younger. Kids as young as 8 years old are swapping their Barbie dolls and Transformers for iPods and tablets—but this isn’t the case for everyone....
View ArticleClik here to view.
Alex Brands Brings Several Toy Industry Companies Together Under One Brand
Alex Toys, POOF-Slinky, and Zoob have come together to form Alex Brands, a family of brands that will include several names in the toy industry, including Alex Toys, Slinky, Scientific Explorer, and...
View ArticleClik here to view.
Never Ending Slinky Brings the Classic Toy into the 21st Century
The Never Ending Slinky Machine has launched on Kickstarter this week. Also known as Project NESM, the product offers a new take on the classic Slinky, creating a perpetual motion machine when the...
View ArticleClik here to view.
IN THEIR OWN WORDS: Neighborhood Toy Store Day Lets Independent Retailers Shine!
by Phil Guie and Deanna Atkins (Editor’s note: This article was updated on November 11, 2014) This past weekend, playtime was definitely on at mom-and-pop toy stores located throughout the U.S....
View ArticleClik here to view.
Alex Brands Joins Toys for Tots as Official Sponsor
As of today, Alex Brands has become an official sponsor of Toys for Tots. The company is joining the charitable program to help benefit children and families during the current holiday season. A...
View ArticleClik here to view.
Alex Brands Acquires Shrinky Dinks
Shrinky Dinks will be part of the Alex Brands family of toys, which includes Alex Toys, Poof, Slinky, Scientific Explorer, and more. Invented in 1973, Shrinky Dinks consist of large, flexible sheets,...
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